CricHQ, the world’s largest digital platform for cricket is using its expertise in cricket and technology to help improve the computer literacy of hundreds of underprivileged children in Sri Lanka and India.
CricHQ today announced its first charitable partnership with the Cricket Live Foundation (CLF). The CLF runs the ‘Life through Cricket’ programme which uses cricket as a vehicle to develop the life skills and education of underprivileged children.
CricHQ Chief Marketing Officer Jarred Sewell said the sponsorship arrangement with the CLF was in line with CricHQ’s mission to encourage and enable participation in cricket through technology.
“The team at CLF already do a fantastic job of using cricket as a vehicle for social change, supporting children to learn as well as develop their interpersonal skills through sport.
“As an official partner, CricHQ’s aim is to assist the CLF to expand its existing tuition programme, using our digital platform to improve children’s digital literacy,” Jarred Sewell said.
