My Food Bag was founded in 2013 and was the first meal-kit business to launch in NZ. It is the clear market leader in this sub-sector of the grocery channel.

The business is primarily operated on a subscription basis, providing customers with recipes and ingredients for three or five meals per week/fortnight from a variety of different menu types.

MFB was established to resolve the dilemma, “what are we having for dinner tonight?”, and now delivers more than one million meals to New Zealanders each month.