Scoring a deal with global mobile phone company Nokia could drive CricHQ to more than two million users, the company’s greatest stroke of its four-year career.
But getting direct exposure to India’s 900 million mobile phones and Nokia’s 40,000 stores during the upcoming Indian Premier League tournament, starting this week, has the company looking ahead to the fifth day.
The Wellington-based cricket technology company has signed a deal with Nokia that will see its app become available on the mobile brand’s X, Lumia and Asha range of phones.
Its free cricket-scoring app allows users to record and follow live cricket scores.
The Nokia version would hopefully be available in time for this week’s IPL tournament, which was last year valued at US$3 billion (NZ$3.44b).
CricHQ chief executive Simon Baker said the company was excited about the deal’s potential, given it was timed with the launch of the highest profile cricket tournament in the world, in cricket-mad India.
He said this would present a massive opportunity in a country where there were more than 900 million mobile phones, and where Nokia was still “absolutely massive”.
“Up until now our main focus has been obviously getting clients on board like New Zealand Cricket and associations, but we’ve never really promoted to the fans.
“It signifies the kickoff of a pretty large endeavour around the IPL and for the next 12 months finishing at the World Cup.”
